Blog
Short, useful posts for handyman businesses, published several times a week.
25.6% of handyman profiles have zero Google reviews. Get off that list this week
A big share of handyman businesses on Google have no reviews at all. Here is why a zero hurts more than a low number, and how to get your first five this week.
2026-11-01
What a missed-call text-back costs a handyman, and the job count that pays it back
A plain cost breakdown of missed-call text-back for a handyman, what the tools cost each month, and how many saved jobs it takes before it pays for itself.
2026-10-27
Reader question: I work by appointment. Do I need hours on my Google profile?
You work by appointment, so you left your Google hours blank. Here is what that blank costs a handyman, and the simple hours setup that fixes it in ten minutes.
2026-10-24
Flat rate or hourly, two ways to price a handyman job and when each one wins
Flat rate and hourly pricing both get a handyman paid. Here is when each one wins, how each changes your marketing, and how to show either on your site.
2026-10-21
What a review request text system costs a handyman, and the month it pays back
A plain cost breakdown of automated review request texts for a handyman business, what you pay each month, and how many extra jobs it takes to break even.
2026-10-18
Reader question: Should I charge just to come look at a job?
A handyman asks whether a trip or estimate fee scares off customers. When free looks pay, when they drain your week, and how to say the fee out loud.
2026-10-15
Door hangers on the street or a text to past customers, two ways to fill a slow week
Two cheap ways a handyman can fill an empty week, what each one costs in time and money, and the situations where one clearly beats the other.
2026-10-12
What $600 a month of Google Ads really costs a handyman, and the job count that pays it back
A line-by-line look at a small Google Ads budget for a handyman business, the hidden costs owners forget, and how many booked jobs it takes to break even.
2026-10-09
Reader question: I got a one-star review for a job I turned down. What do I do?
A handyman got a one-star review from someone he never worked for. How to respond, when to flag it, and why a thin profile makes one bad review hurt.
2026-10-06
Reader question: I get work from my Google profile. Do I still need a website?
A handyman asks whether a website is worth it when the Google profile already rings. What the data says about the gap, and the cheap version that works.
2026-09-09
September is the second busiest month of your year. Here is how to fill it
The six jobs homeowners book between Labor Day and Thanksgiving, the offers that sell them, and the one text to send your past customers this week.
2026-09-03
What a shared lead really costs you at a $275 average ticket
Running the numbers on per-lead fees, shared leads and percentage-of-invoice platforms, and what the same money buys when you spend it on channels you own.
2026-08-29
Try any marketing service free for 14 days.
Pick anything we do. We run it for your handyman business for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.
- Google Ads management
- Meta (Facebook and Instagram) ads
- AI search optimization (show up in ChatGPT, Perplexity, Google AI)
- Local SEO and Google Business Profile
- Website design and rebuilds
- Social media management
- Review generation and reputation
- Missed-call text-back and lead follow-up
- Email and SMS campaigns
- Bookkeeping and monthly financials
- Cold-call appointment setting
- Marketing analytics and reporting
Or tell us what you want to try and we will text you back.