Local SEO and Google profile for a handyman business
For a handyman business the Google profile is not part of the marketing, it is the marketing. It is where calls start and the first thing a homeowner compares. It is also where owners leave easy ground: 64.1% of listings show no hours at all, and only 24% show Saturday hours, on the day a homeowner is home and looking.
The work is unglamorous. Primary category set to Handyman, secondary categories matching what you actually do, a service list in the words customers use, twenty real photos including your truck and your face, hours covering Saturday morning, and a service area drawn to your route instead of the whole county.
The mistake is a 40-mile service area. It dilutes you in every city instead of winning one. Two weeks in, working looks like more profile views, more calls straight off the map, and a listing that answers the question before they dial. The profile guide has the checklist.