Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 41,754 public Google Business Profile listings of handyman businesses across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- 25.6% of handyman profiles have zero Google reviews. Get off that list this week
- What a missed-call text-back costs a handyman, and the job count that pays it back
- Reader question: I work by appointment. Do I need hours on my Google profile?
- Flat rate or hourly, two ways to price a handyman job and when each one wins
- What a review request text system costs a handyman, and the month it pays back
- Reader question: Should I charge just to come look at a job?
- Door hangers on the street or a text to past customers, two ways to fill a slow week
- What $600 a month of Google Ads really costs a handyman, and the job count that pays it back
Contact
Corrections, questions about the data, or press: text or call (801) 214-0250.