Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 41,754 public Google Business Profile listings of handyman businesses across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- Reader question: I get work from my Google profile. Do I still need a website?
- September is the second busiest month of your year. Here is how to fill it
- What a shared lead really costs you at a $275 average ticket
- Agency, freelancer or do it yourself: what a handyman business should pay for
- The handyman slow season plan: repeat customers and property manager accounts
- Handyman pricing: minimum charge, hourly versus flat, and route density
- What a missed call costs a handyman business
- The seven things a handyman website has to do
Contact
Corrections, questions about the data, or press: text or call (385) 832-6175.